Spending money on ads is scary because you just don’t know if that money is coming back.
Spending money on ads without knowing if they'll bring in a single customer can be scarier than a health check from Edward Scissorhands.
So let’s fix that and start with the first and biggest reason for why ads fail:
Stop Blasting Your Message Out To Anyone With A Pulse
Before anyone's going to fork out their hard-earned dough for what you're selling, you need to make them sit up and pay attention. And the cold, hard truth is most businesses are as boring as watching grass grow.
But here's the thing: even if you're selling the most boring thing in the world, the RIGHT customer is going be all over that like a pig in... well you know.
The key is figuring out who those people are and speaking directly to them.
Forget The Majority - Focus On Your Dream Buyer
Instead of playing the numbers game and hoping you'll stumble across a few decent prospects, you've got to get surgical. Meticulous. Precise. Dig deep and figure out EXACTLY who your perfect customer is.
What keeps them up at night? Once you know what makes them tick, you can craft an offer that'll have them whipping out their wallets faster than the public on the Black Friday sale.
Turn "Dull As Dishwater" Products Into "Must Have Mavericks"
Now, I know what you're thinking: "But my product is about as exciting as watching grass grow! How the hell am I supposed to liven that up?"
You've got to find the angle that'll make your ideal customer's ears perk up. Highlight the hidden benefits, tap into their emotions, make them feel like their life won't be complete without your product/service.
When you're laser-focused on your dream buyer, you don't need to scatter gun the whole internet with your ads. You can get your message in front of the EXACT right people, without blowing your whole budget people who aren't really interested at all.
So STOP messing around with scatter gun marketing and start getting serious with the customers who are practically BEGGING to throw cash at you. Trust me, your ROI will thank you.
Talk Soon,
Brandon.
P.S If you would like to know how to make the most out of YOUR ad budget, then contact us HERE. One of our team will be in touch to see how we can help.
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