The Pareto Principle states that 20% of content online gets 80% of the views.
That’s what it tells you. And it’s dead wrong.
It’s more like 5% of content gets 95% of views.
You know why?
Because most content is BOOOOOOOOOOORING.
Repetitive. Dry as The Sahara desert.
So here’s what you do to get your content into that epic 5% instead of being in the forgotten 95%.
The secret to creating content that SELLS (without being annoying and salesy)
First step is simple. We need to stop writing like a wet paper bag. Inject some dynamite in our writing.
Best way to do it?
Write like you're having a conversation with a good friend. Keep it casual, keep it real. Like I'm doing right here.
Write like you’re sitting at a bar, talking to another human being.
That means a lot of short punchy sentences. Every once in a while a sentence can go on for longer, like this one, but most will be quick and to the point.
Break up those endless sized paragraphs. Ain’t nobody got time for dat!
We need to make it EASY to read, easy to skim through.
Using Razor Sharp Hooks That Grab Your Reader And Don’t Let Go
There’s no two ways about it, you’ve got to hook your reader AND keep him in that position.
Make it impossible to put your stuff down. Get him to read that first sentence and then the next… and the next… and the next… until he gets to the end, itching for more.
So let’s not do any of this
"We’re really good at what we do and the competition is bad and we’ve been in business for 20 years and we really care about you as a customer.”
That stuff is weaker than a wet paper towel. It’s what your competitors are saying. It’s predictable. But worst of all?
It’s boring. Boring doesn’t pay the bills.
When people first land on your article they’re not ready to commit yet. They're just browsing the menu, seeing if anything catches their eye.
It’s up to you to use your headlines and subheads and paragraphs to SELL them on the idea of sticking around and reading more.
Again, it’s the exact thing I'm doing here. Subheads that reveal parts of the story and that hit the key points. But here's the real secret sauce:
You Need To Make It All About THEM.
The reader. Make THEM the star of the show.
Everyone cares about themselves... no matter how much we deny it.
Only when they believe and understand that you’re trying to actually help them are they ready to hear your story.
So keep it laser focused on how reading your stuff will help THEM out.
Skip The B.S While Writing
Last thing I want to cover.
Don't dance around their objections. Address possible objections and issues head on.
Call out what they're probably thinking and then defuse it with logic and cold hard facts. Just be real with people.
I wanted to talk about call to actions as well but that really deserves it’s own article. So we’ll cover that in a future instalment.
Talk soon,
Brandon
P.S. If you’d like me to help you out with your writing then get in touch today. I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth.
No cost, no obligation.
If you want to work together I’ll tell you exactly how to get the ball rolling, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then contact us on our website by clicking HERE:
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